Dr. Alexander Bayer, LL.M. (McGill)
Language skills
English, French

T +49. (0)89. 38 38 70 – 0
F +49. (0)89. 38 38 70 – 22

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Dr. Alexander Bayer, LL.M. (McGill)

Attorney at law, Partner | Munich
Attorney at Law (Ohio and Munich)
Certified Attorney for IP Law

Since 2003, Alexander Bayer has been advising and representing national and international clients – from start-ups to international corporations across all sectors – when it comes to trademark and other labelling rights, design, copyright, as well as unfair competition law. The spectrum of his legal services ranges from strategic advice in the preliminary stages of obtaining intellectual property rights to the registration of trademarks and designs, their licensing and exploitation, as well as the monitoring and enforcement of these rights. His expertise also includes advice on the legally secure handling and use of personal data in new utilization concepts.
As a litigator, Alexander Bayer represents clients before all competent civil courts, the German Patent and Trademark Office, the EUIPO, the German Federal Patent Court as well as the European Court of First Instance and the ECJ.

Alexander Bayer has been appointed attorney of confidence of the Consulate General of Switzerland in Munich with effect from 1 October 2023.

Areas of expertise
Competition and commercialUnfair competitionIntellectual PropertyCorporate and commercial lawTrademarks and other commercial designationsDesign ProtectionCopyrightPress, media and ITPress lawRight to free speechSocial mediaData protection

University of Hamburg | Ludwig-Maximilians-University Munich | Master of Laws at McGill University (Montréal, Canada) | Legal clerkship in the OLG district of Munich | Scholar and Doctoral Student at the Max Planck Institute for Innovation and Competition (today´s name)


Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht (GRUR) | International Trademark Association (INTA): Mitglied im Anticounterfeiting Committee (ACC) | Deutsch-Amerikanische Juristenvereinigung (DAJV)


Schritt für Schritt zur eigenen Marke (Getting a trademark step-by-step)
IHK-Magazin Offenbacher Wirtschaft 06/2018 Juni 2018

CJEU Rules on Recoverability of Legal Costs pursuant to the Intellectual Property Enforcement Directive

Preliminary Injunctions in Germany – A Weapon of Choice against Infringers

Commentary on Sec. 35a of the German Law on Limited Liability Companies („GmbhG“)

Zu kurz gesprungen – Im Blickpunkt: Die BGH-Entscheidung „Springender Pudel“ – Parodie ist auch ohne Registrierung als Marke möglich
Deutscher AnwaltSpiegel 20. Mai 2015

Rescuing personal data from an uNSAfe Harbor – European data protection regulators start taking things into their own hands

(Nicht) Nur Bares ist Wahres? – Mobile Pamyent: Regulatorischer Rahmen als Innovationsmotor
Deutscher AnwaltSpiegel 5. November 2014

Liability 2.0 – Does the Internet environment require new standards for secondary liability? An overview of the current legal situation in Germany
in: Prinz zu Waldeck und Pyrmont u.a. (Hrsg.), Patents and Technological Progress in a Globalized World – Liber Amicorum Joseph Straus, Springer 2008, p. 365-377 2008

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